ms-vindicta

everything’s finally over!

all the rushing of final reports, sleepless nights, tussels with grpmates …

all these is done and over!

 

and like i mentioned in the tagboard, i’ll blog about the results of our advertising presentation, and so, i will!

 

we had to present our grand idea in front of a panel of four judges, them hailing from the advertising field.

and because of all the warning from ziggy about them being strict, implementing real industry practice blah blah, we were all a bundle of nerves.

worse, we had heard that some groups got screwed pretty badly.

 

but anyway, we went in and did our thing.

 

and they liked it!

 

(there’re eight of ‘em cause eight’s my fave. no. )

 

the judges said they liked all our print ads, especially the madman one. (you’ll get a glimpse of them later)

let’s take a look specifically at the words they used. 

they said the ads were "cool", "consistent with the grainy effect" and er, well, "good"!.

 

i swear, i was bursting with pride and joy when i heard that. all my effort paid off!

 

they were really nice as well, contary to what ziggy made them out to be. one of them was especially hot. (common consensus from all my grpmates) heh.

but anyway, cause some people have been nagging at me to let them take a look at the ads, i shall post them up here.

 

we’re selling levi’s 501 jeans and our big idea is "steadfast". so basically, we’re selling the durability of levi’s 501s, as well as the unyielding attitude levi’s 501 wearers get. (tangible + intangible benefit, geddit?)

 

ad 1:

 

copytext: Levi’s 501: UNAFRAID

 

 ad 2:

 

copytext: levi’s 501: UNDESTROYABLE

ad 3: 

 

copytext: levi’s 501: UNDYING

 

 ad 4:

 

copytext: levi’s 501: UNYIELDING

 
this was the ad the judges liked best, they call it the "constipated-looking one". (dan, sorry! )

 

ad 5:

 

copytext: levi’s 501: UNDEFEATED

 

and now for the outdoor ad,

 

 

this one’s photoshopped by claire, who did a fab job!   she even went to purchase the denim image from gettyimages. hardcore huh?

 

we actually have one more outdoor ad. unfortunately, i deleted it by accident.

oh well, it’s an adaptation from the archaeologist ad, where the escalator crowns by the side of escalators ( you know the tiny glass frames?) will be filled with sand, and in it, we’ll bury a minature pair of levi’s 501 jeans, together with man-made dino fossils.

so essentially, the message is similar to that of the archaeologist ad’s.

 

this is the sales promo ad, a pretty simple one.

 

 

 

and that’s it!

 

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in other news, i got posted to bates singapore for my attachment!

 

it’s an advertising company, pretty well-known.
in fact, the heineken ads are all done by them.

 

i didn’t get into today btw, reason’s undisclosed.

ms. zalina said i didn’t fail the written test though, and that it was probably cause my writing style wasn’t what they were looking for.

 

oh well!

 

i’m happy with bates though, cause after the advertising module, i actually feel confident that i’ll be able to do a good job.

 

 

 

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i also got back with the ex-ex boyfriend. (the term’s coined by daniel)

so coming 27th, it’ll be our 24th month together! 

 

uh huh, we decided to carry on with the monthly anniversary from where we left off cause we’re too lazy to restart the count.  

 

- - - - - -

 

according to joanne, world war III nearly broke out today.

i shan’t mention names, but you should know who you are, especially since i know you read this.

 

(people who are interested to know, can pm me. )

 

i don’t see why you’re so upset when all we said (or rather, wrote) on the peer evaluation sheets was the truth.

you didn’t do work, admit it, and get over the marking down already.

 

period. 

 

there’s no need for personal insults of any sort.

 

"you failed the test. you’re never gonna be a journalist, you hypocritical bitch".

 

first, i wasn’t being hypocritical.

i talked to you as per normal, cause whatever’s on the peer evaluation’s over and done with. work is work, and i wasn’t going to let it get in the way if we need to communicate. 

 

second, i didn’t fail the test.

 

third, i am going to be a journalist, a bloody good one at that, and make you eat your words.

 

so watch that trap of yours.

 

and in case you didn’t know, yes, my nick was directed at you.

 

"that’s what the losers all say’.

 

uh huh. you.

 

 

- - - - -

 

anyway, people! tell me what your views are regarding our print ads okay!

whether you understand the message behind them, whether the photoshopping is well-done etc . feedback, good or bad, is appreciated.  

 

 

and oh, happy cny!