i went on behalf of the magazine to a product launch a few days back.
i’m not going to name the brand ‘cept to say it’s a well-known korean brand.
we were ushered to a waiting room outside first, and when everyone had arrived, we headed to the ballroom.
the launch started with the brand manager giving a speech. although the speech wasn’t exactly interesting, everyone had enough sense to pay attention and give him the respect we should all offer a speaker.
‘cept for a bunch of bloggers.
i won’t name them either, but out of the four, one thinks she’s a queen, and another a miracle.
do take note, they are quite hmm, i wouldn’t say prominent, but they receive enough traffic to warrant invites from pr practioners.
their two friends i didn’t recognise, but they were all equally loud.
most of the journalists, at one point or another in the speech, were turning to the back of the room to glance at the bunch of bloggers.
not only were they loud, they were constantly twisting and turning and contouring ( i have an incessant urge to fling my arm up and go ‘whatever!’ at this point in time) their bodies into their camwhoring poses.
though i have no idea what difference it makes no matter which side they turn to, because what the camera lenses see is merely hair, fake lashes, makeup and more makeup.
even the chief editor next to me, after turning back to spy at the noisy bunch, raised an eyebrow and gave me an "eh?" look.
20 minutes into the speech, the room grew relatively quieter, and that was when i realised, lo and behold! they were gone. *resists urge to sprinkle sparkly things into the air*
5 minutes later, i felt the urge to relieve myself, and walking out of the ballroom and into the lavatory, i spied who else but the bunch of bloggers again.
awesome.
and they were STILL twisting and turning and contouring their bodies into their camwhoring poses.
i suppose the only difference it makes in the toilet is that apart from all that hair, fake lashes, makeup and more makeup, the camera lenses actually gets a mirror reflection, which unfortunately, equates to more of the above.
when i was done and back in the ballroom, i waited to see if they were going to re-enter.
turns out they left.
now this is what i don’t get.
true, they do get a substantial amount of blog readers, but wouldn’t you rather invite tech bloggers who are popular AND have a genuine interest in your product?
i don’t see how this bunch of bloggers who are obviously only interested in making use of the lush backdrop to aid them in their camwhoring can do anything for you.
the most they can do, is accidentally capture the brand’s logo in their pictures.
and well, even if you die die can’t find any tech bloggers, then at least find bloggers who have enough common sense and manners to finish listening to the speeches (without deviating to take pictures of themselves, at that) before making their grand exit.
and although this has nothing to do with the entry, i realised koreans have a huge tendency to use the word "opportunity" in their speeches. it’s cute in an annoying way.
of my job) 
